The Desjardins Group is Canada’s number one cooperative financial group and the fifth largest in the world with over $254 billion in assets. It figures among the 50 Best Employers in Canada, according to Aon Hewitt rankings.
The Desjardins caisses network has many diversified communication needs. To claim their rightful place in the financial sector, a highly competitive market with its own specificities and changing environment, the caisses needed to put the focus on its products and services and local involvement.
To this end, the caisses have a variety of communication needs related to their sector, their client base and their local partners. The communication objective was to reach members and customers to promote Desjardins Group’s brand image, distinctive services and social and economic involvement.
Imaj developed a unique and flexible solution for the Desjardins caisses, complete with integrated project management and consulting services. We also provided our clients with support related to screen positioning, integration design, hardware, equipment, installation, as well as online and onsite support.
In addition to providing traditional dynamic displays, Imaj also offered interactive terminal solutions, a queue management system for members, publishing of content on the web and in social media networks, and display services for widescreen formats or videowall.
The offering also included an array of media content services compliant with Desjardins’ corporate graphic standards. Our clients were now able to achieve their corporate and regional communication objectives.
Furthermore, the multi-platform dynamic display solution proposed by Imaj offered interactive solutions for all types of mobile devices. It also included consulting services on technology integration, the development and design of support kits and the installation of equipment in a concept that was integrated into the client’s physical and technological environment.
Since Desjardins caisses’ waiting areas needed a queue management system, Imaj’s solution included waiting line management, dynamic screen display and entertainment content (video or RSS news feeds, weather, etc.).
Imaj offered a solution that included development, implementation and communication. Different caisses like Caisse Desjardins Thérèse-De Blainville were now able to benefit from a customized solution and the most comprehensive and flexible service available on the market.
Imaj’s products and solutions are available at over 500 of the cooperative financial group’s locations. Since 2003, Imaj has offered the Caisses a number of services in partnership with Desjardin’s corporate services. The solutions provided by Imaj (IMAJ Diffusion, IMAJ Interactive, IMAJ Experience) enable Desjardins caisses to communicate with their members and customers outside its offices. Using the powerful reach of the web, the IMAJ Interactive solution makes it possible to measure audiences.
The current trend in financial services is leading to the use of personalized virtual solutions. The queue management system helps to improve this aspect for Desjardins caisses and customers, while reducing the cooperative’s costs.